A group of clubs, led by Liverpool, will argue against paying a £330 million (384m) rebate to Sky and other broadcasters at a meeting to discuss the matter on Thursday, despite the Premier Leagues recommendation that it should be accepted.
The finance directors of all 20 clubs were informed on Wednesday of the sum by the Premier League, whose head of broadcasting, Paul Molnar, is leading negotiations. Sky is the prime broadcaster with rights to show 128 live matches a season, followed by BT Sport with 52, and Amazon with 20.
Because of the rights terms, 50 per cent of money is divided equally with 25 per cent awarded for live appearances and the other 25 per cent dependent on league finishing position. This means the top six Premier League clubs will have to pay more back around £30m (34.9m) each compared to the approximate £10.75m (12.5m) by the other 14.
Broadcasters have suggested staggering payments of the rebate over the next two seasons to help clubs hit financially by the pandemic.
However Liverpools chairman, Tom Werner, questioned the rebate at a previous conference with the Premier League executive, and he will do so again when the meeting commences on Thursday at 11am, amid growing dismay at the size of sums involved.
A rebate is being sought because of contractual obligations going unfulfilled following the suspension of football in this country in mid-March. The broadcasters also argue that given the remainder of the season will be behind closed doors should it, as hoped, be played out next month, the value of the product they have paid many millions for will be devalued.
Liverpool, along with a number of other clubs Tottenham Hotspur and West Ham among them dispute this idea. Rather, they believe fans not being able to attend games will actually increase the premium on live televised matches, with interest in any game shown heightened by the paucity of other live sports. The temporary lifting of the 3pm broadcasting blackout on matches in the UK means the broadcasters will be able to show more live, and therefore clubs believe the value of their investment will increase.
As things stand, Sky and BT have rights to 47 remaining games the remaining 45 will be shared, with Sky wanting to broadcast 32, BT Sport wanting to show eight and the remaining five being split between Amazon and the BBC.
The last fixture of the postponed Premier League season saw Leicester beat Aston Villa 4-0 on Monday March 9th. Photograph: Michael Regan/Getty
The desire of broadcasters to leverage dressing room and technical area cameras will also receive pushback from the clubs, with the stance being that if agreed now it will be difficult to deny similar access when the next rights sales occur.
Despite opposition from some clubs to paying the £330m rebate, David Kogan, who was the Premier Leagues chief media rights adviser from 1998 to 2015 and a key architect of its global financial success, insists the full amount will have to be met. He said: The clubs are going to have to pay it whatever it is and there will be a formula that will be followed. Sooner or later theyre just going to have to pay the money out. Theyll have insurance, I imagine, to do that.
Clubs will already be more concerned, Kogan believes, over whether or not the next round of TV rights, due to be negotiated later this year, will match the £9 billion (10.4bn) generated for the three-year period up until 2022 given the fallout from the current crisis. What is the Premier Leagues capacity to earn another £9bn-£10bn over a three-year period? he said.
First of all theres the UK broadcasters: why would Sky, now owned by Comcast, or BT, necessarily want to spend £5bn on these rights when theres very little competition? Secondly theres 200 other overseas broadcasters. If theyve been affected by the pandemic, which they will have been, why are they going to go on bidding 20 per cent more theyve been doing up until now?
If the Premier League isnt going to bring in that money, where is the flexibility to find new cash? Ticket sales? Clubs are already costing their fans a fortune. Hospitality? Its already been priced to the max. So the only way that clubs can then survive is by looking at costs. And the massive costs are agents fees and players, and at that point youre affecting the product.
New ideas may have to be considered, Kogan says, to keep broadcasting deals on a par with what preceded the pandemic, and that could mean games which kick-off at 3pm on a Saturday continuing to be broadcast live beyond the current campaign.
Saturday 3pm has been the holy grail of football rights selling for 50 years [showing games now] might set a precedent, Kogan said. Whatever the history used to be, money is a huge incentive for change and its not just the PL [thats] going to lose money because of the pandemic, the FA will too. I wouldnt count it out at all. Guardian
